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Free is just another word…
Have you seen the commercials where the guy is singing about freecreditreport.com? In one he and his band are dressed as pirates in a cheesy seafood restaurant. In another, he and his “posse” are...
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Cover-Up Exposed: The Death of the Maytag Repairman
Do you remember the movie “Dave?” In the 1993 political comedy, the President suffers a stroke while having an affair, and rather than let the public know, his Chief of Staff and Communications...
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Can you trust Hamas? The Better Business Bureau thinks so.
As Internet marketers, we learn all about reducing stress and anxiety in the user experience. We put “VeriSign Trusted” certificates on our websites. We us HTTPS and put tiny lock icons all over the...
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The Unintended Consequences of Variable Pricing
It’s easy to imagine how a company moves to variable pricing. They follow the money. They test into it. They realize that the buying behavior of shoppers varies from day to day and hour to hour. Their...
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